Privacy Policy

Effective date: 27 August 2025
Last updated: 27 August 2025

This Privacy Policy explains how ZOFI Limited ("Zofi", "we", "us", "our") collects, uses, shares, and protects personal information when you visit myzofi.com (the "Site"). The Site is a simple, informational website built on the Wix platform. We do not yet operate a logged‑in product or accept payments through the Site.

If you do not agree with this Policy, please do not use the Site.

1) Who we are (Controller)

Legal entity: ZOFI Limited (UK)
Registered address: Suite A, 82 James Carter Road, Mildenhall, IP28 7DE, United Kingdom
Contact: layla@myzofi.com
Website: myzofi.com

ZOFI Limited is the controller of your personal data for the Site. If we later appoint an EU representative for GDPR Article 27, we will update this Policy.

2) What we collect

Because this is a brochure‑style site, we collect minimal information:

(a) Information you provide

Contact form / enquiries: name, email address, and any message you send us.
Waitlist / newsletter (if enabled later): email address and your marketing preferences.

(b) Information collected automatically

Device & usage data: IP address, browser and device type, pages viewed, time on page, and similar diagnostic information generated by the Site and its hosting platform.
Cookies & local storage: essential cookies to make the Site work and keep it secure (see Cookies below).

Wix (site platform/host): basic site analytics and security logs produced by Wix when you visit the Site.

We do not intentionally collect special category data (e.g., health, biometric, precise geolocation). Please do not include such data in free‑text messages.

3) Why we use your data (purposes & legal bases)

Under UK/EU data protection law, we process personal data for:

Operating and securing the Site: display pages, prevent fraud/abuse, maintain availability. (Legitimate interests/Legal obligation).
Responding to your enquiries: reply to contact requests. (Legitimate interests/Contract).
Improvement & analytics: understand aggregate visits to improve the Site. (Legitimate interests/Consent where required for non‑essential cookies).
Marketing communications (only if you opt in later): send updates about Zofi. (Consent).

We do not make decisions that produce legal or similarly significant effects based solely on automated processing.

4) How we share information

We do not sell your personal information. We share it only with:

Service providers (processors): primarily Wix.com companies that host and operate the Site and provide security/analytics functions. These providers are bound by contractual safeguards and process data on our behalf.
Professional advisers & authorities: where required by law or to protect rights and safety.
Business transfers: if we undergo a merger, acquisition, or asset sale, your information may be transferred in accordance with this Policy.

We do not pass your identity to retailers. Links on the Site may take you to third‑party stores; their privacy practices apply there.

5) International data transfers

Our providers may process data in the UK, EEA, US, Israel, or other countries. Where data is transferred internationally, we rely on recognised safeguards (e.g., UK IDTA, EU Standard Contractual Clauses, adequacy decisions) and apply additional measures where appropriate.

6) Data retention

Contact enquiries: retained for up to 18 months after our last interaction, then deleted/anonymised unless needed for legal reasons.
Server and security logs: typically retained for 90–180 days.
Marketing records (if enabled later): kept until you unsubscribe or for up to 24 months after inactivity.
Cookies: retained per their individual lifetimes (see Cookies).

7) Your rights

You can access, rectify, delete, or port your personal data, and object to or restrict certain processing. Where we rely on consent (e.g., analytics/marketing), you can withdraw it at any time.

How to exercise: email layla@myzofi.com from the address you used. We may ask for information to verify your identity. UK/EU requests will be answered within legal timeframes.
UK users: you can contact the ICO at ico.org.uk.
EEA users: contact your local data authority.

8) Cookies & similar technologies

We use essential cookies placed by our site platform (Wix) to operate the Site, maintain security, and remember basic settings. These run without consent as they are strictly necessary.
We may offer analytics or marketing cookies in the future. Where required, a cookie banner will request your consent before any non‑essential cookies are set, and you’ll be able to manage your choices at any time.
You can also control cookies via your browser. Blocking essential cookies may break parts of the Site.

For details of cookies used by Wix and how consent is managed on Wix sites, please refer to the cookie banner (if enabled) and our Cookies section when updated.

9) Security

We apply technical and organisational measures appropriate to the risk, including encryption in transit, access controls, and least‑privilege practices with our service providers. No online service can be 100% secure; if we become aware of a personal‑data incident that affects you, we will notify you and regulators as required by law.

10) Children

The Site is not directed to children under 13 (or a higher age where required by local law). We do not knowingly collect children’s data.

11) Third‑party links

The Site may link to third‑party websites. Their privacy policies—not this one—govern once you leave our domain.

12) Changes to this Policy

We will post updates here and revise the “Last updated” date. If changes are material (e.g., when our product launches), we will provide additional notice (e.g., a banner or email if you’ve subscribed).

13) Contact

Questions or requests: layla@myzofi.com
Postal: ZOFI Limited, Suite A, 82 James Carter Road, Mildenhall, IP28 7DE, United Kingdom

—

Plain‑English summary: We run a simple info site right now. We only get what you send us (like a contact message) and basic visit data from our website host (Wix). We don’t sell your data or pass your identity to retailers. You can ask us to see or delete your info anytime by emailing layla@myzofi.com. When we launch the full Zofi app, we’ll update this policy before any new data is collected.